Dusit Thani College and HSMAI Partner to Elevate Thai Hospitality Education in 2024
With over three decades of experience in hospitality and culinary arts education, Dusit Thani College (DTC) stands as Thailand’s first and largest institute specifically dedicated to the field. Renowned for its Bachelor’s programmes, DTC has also been offering short course Public Programmes in culinary arts and hospitality management for the past decade. However, these offerings have been exclusively in Thai—until now.
Thanks to a stellar partnership with the world’s premier international hospitality sales and marketing association, HSMAI, and the HSMAI Academy, Dusit Thani College is set to bring HSMAI’s globally recognised onsite and online courses to the Thai market. This groundbreaking collaboration will open doors to HSMAI’s entire suite of online programmes, facilitate HSMAI-led live training sessions, and nurture valuable connections between HSMAI and Thai hotels. In essence, this alliance aims to elevate the Thai hospitality sector to international standards of knowledge and expertise.
The HSMAI Academy is the crown jewel of hospitality education, offering an exhaustive range of courses in sales, marketing, revenue management, and leadership through various versatile platforms such as online learning experiences, face-to-face workshops, certifications, and qualifications. Tailored for individuals involved in hotel sales, marketing, and revenue management, HSMAI’s courses are crafted to serve everyone from novices to seasoned professionals.
The initial step in this partnership was the launch of a specialised HSMAI hub on the Dusit Thani College website. From this centralized online platform, users can explore the range of HSMAI’s online courses and enrol in programmes that are now globally accessible and affordably priced. Some of the standout courses include:
- Restaurant and Revenue Management
- How to Read an STR Report
- Introduction to Revenue Management
- Introduction to Digital Marketing
Additionally, certificates are available for specific courses in Digital Marketing and Revenue Management.
Stepping it up, the second phase involves co-hosting live training sessions and events. Mark your calendars for the 14th and 15th of October, because HSMAI, Dusit Thani College, and Dusit Princess Srinakarin Hotel will be offering live courses on:
- How to Create Marketing Content
- Optimising Profit from Your Restaurant
- Building Your Hotel Sales Strategy for 2025
These courses will be conducted in English right in the heart of Bangkok and will feature lectures by international experts from the HSMAI trainer’s network.
“HSMAI leads the world in providing hospitality sales and marketing knowledge, and partnering with Dusit Thani College presents an unparalleled opportunity to bring this expertise to the Thai hospitality industry,” said John Lohr, Executive Director of External Affairs at Dusit Thani College. “This collaboration stands to benefit professionals immensely, equipping them to meet and exceed global industry benchmark standards.”
“We’re thrilled to team up with Dusit Thani College to expand our presence in Thailand,” added Jackie Douglas, President of HSMAI APAC and Chair of the HSMAI Academy. “By offering commercial courses in English, we respond to the growing demand for upskilling and cross-skilling within Thai hotel leaders. This partnership will provide the tools hospitality professionals need to boost their performance and drive impressive ROI for the industry.”
Founded in the United States in 1927, HSMAI has over 6,000 members across 35 countries. Dusit Thani College, proudly owned by Dusit International, boasts a rich history of over 30 years in hospitality education, and its alumni network exceeds 10,000.
For more insights into Dusit Thani College and HSMAI’s exciting partnership and programmes, please reach out to Mr. John Lohr, Executive Director of External Affairs at Dusit Thani College, via email at glen@hsmai-asia.org.
Originally Posted on: https://www.demandcalendar.com/blog/strategic-focus-for-all-hoteliers-80-revenue-20-flow-through
TRAINING CLASSES
Unlock your hotel’s potential with our engaging workshop designed to enhance your marketing strategies through meaningful content. In three focused hours, learn to define your audience with buyer personas, use social listening tools, understand the marketing funnel, and create impactful content for each stage to drive action and improve marketing outcomes.
TRAINING CLASSES:
9:00am – 10:00am How getting to know your Audience can grow your Hotel Brand
10:00am – 10:30am Coffee / Tea Break
10:30am – 12:00pm Understanding the Marketing Funnel and How it Connects to Content Creation
12:00pm – 12:30pm Practice content creation skills
Equip hotel sales professionals with strategic frameworks and practical tools for navigating account life cycles, planning strategically, and effectively handling common objections.
The topics covered during the 3-hour class are:
- Welcome and Introduction – Outline the workshop’s goals, quick introductions
- Lost Opportunities: The Cost of Not Aligning Your Sales Strategy to Your Customer’s Needs
- Missing the Mark: Why Not Understanding the Account Lifecycle Could Cost You Your Revenue Targets Next Year
- Understanding Sales Objections: The Psychology Behind Client Concerns & How to Overcome Them
- Wrap-Up and Introduction to Full Program
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![Heidi Gempel]( "Heidi Gempel")
Heidi Gempel Managing Partner & Founder at HGE International & Facilitator HSMAI Commercial Advisory Board
In order to run a financially successful restaurant business, marketing efforts are not just crucial to attracting new customers but play a critical role in turning first-time guests into loyal regulars. In an ideal world, restaurateurs would have unlimited resources to reach thousands of new guests each day that would fill their dining rooms and they would serve them all flawlessly. But in the real world, resources are limited. Maximizing time, talent, and financial resources is critical to a restaurant’s profitability and longevity.
The topics covered during the 1-day class are:
- Creating a concept for your Restaurant
- How to Market your Restaurant – by Mark Shrives, Marriott APAC
- Best Practices in Distribution
- Marketing Automation made easy – by Puneet Mahindroo, Restaurateur
- The Restaurant Strategy Toolbox – developed by Prof Sherri Kimes, Emeritus Professor at Cornell University
- Competitive Analysis & Guest Experience
- Revenue Management concepts
- Menu Design & menu Engineering – developed by Sherri Kimes
- The role of data analytics in Restaurants
- Bringing it all together – Commercialising your Restaurant
- 1-full day of classes
- 6-hours training time